Wonder if Steven Adams had anything to do with it. Doubt most kids from New Zealand could tell you Oklahoma from Uzbekistan before Adams got on with the Thunder.
Actually, largely as a result of Steven Adams, Oklahoma is one place a surprising number of people in NZ know a bit about! I've spent a lot of time there over the last few years.
Firstly, his sister is a national celebrity. 2-time Olympic gold medalists from a country of 4.4 million people are celebrated. For reference, Oklahoma has a population of 3.9 million. Think Shannon Miller.**
Now, this celebrity's younger brother becomes the first 1st round draft pick in the country's history... and succeeds in a short time, on one of the most recognisable teams in the NBA. During the season, Thunder highlights are national news every night! There are OKC jerseys all over the place. Powerade billboards with Steven featured every few blocks.
He's greeted with cameras at the airport every time he comes home, and he spends his time trying to assure young Kiwis that they can work hard and make it big. Steven the face of the sport of basketball in the country, and Matt Freeman is going to be portrayed as his protege.
There are currently 4 million OKC Thunder fans down there on the ass end of the earth. There are about to be several million Sooner fans down there too. I expect they'll start showing up here before too long. KIA ORA KIWIS!
**Another analogy:
-New Zealand is an overachieving Rugby capital - they are kings of international Rugby, despite their small population. Think the Oklahoma Sooners, despite the small population, we are kings of the national college football ---- Dammit