Actually, Syb, A&M is now #74 and has steadily dropped in rank for the past three years. Colorado is #92 and Mizzou is tied at #111 with...OU.
USNWR is not the be-all-end-all benchmark, but it ain't chopped liver, either. If you don't want to recognize that BU is an "academic leader," that's your business. Just curious--where is OU considered an "academic leader?" Yes, as D-Bo is quick to announce, OU has more National Merit Scholars than any other public institution, and to be sure, that is impressive. But where does that translate into performance in research, publishing, etc? Hey, I sent my daughter to OU and the education she received shaped her life significantly, so I'm not throwing stones--just asking.
Syb, you and Sweetest and others despise BU and KM. Go for it. It doesn't look like their success will taper off any time soon.
But there is more to an institution than the antics of a WBB coach ( cough-hugely successful-cough) And yes, the dreadful way BU football and Title 9 offices shabbily stiff-armed the claims of women reporting sexual assault by football players deserved the housecleaning ordered by their Board of Regents. I'm not trying to convince you or anyone else that BU is a great place. Just humbly offering another perspective....
As an ex-academic, I tend to look at schools with regard to the respect that they have among academics, which is often due to publications or performance in research. A lot also has to do with a given area.
At one time, OU was the center of geology and petroleum engineering. That reputation has declined somewhat, although they are still recognized. Various other departments have been ranked high in the past. I don't know that OU has ever been ranked that highly in sciences, but they are at least respected. This is an area in which Baylor has not been highly-regarded. I don't really know of anything for which Baylor is highly respected. Maybe someone could provide an example.