We landed McCollum, who by most accounts was a top 10ish Portal kid.
And those are two different things. There is the NIL we are giving pretty much everybody once they get on campus ($50k), and there are other NIL opportunities that kids are getting.
OU football and basketball have been hesitant to hand out big chunks of money up front. We aren't alone. By all accounts, teams like Bama and even UGA aren't playing the game that way either (football). Doesn't mean it isn't happening for a few players, or thru the Portal, or that once on campus the schools aren't putting the kids in a position to get more dollars. I know Dillon Gabriel makes money off his clothing brand that I believe OU helped him establish. Rattler was doing something similar as he was leaving OU.
I just hate all the guessing. The fact is, nobody posting on this board can accurately say what is normal in the NIL world, or what our teams are offering or are not offering. That information is just not public like that.