As I understand it, the primary reason for the conference championship football game is MONEY. Supposedly, each conference team will get an extra $3 million from a $30 million jackpot for the game. I find it hard to believe that the TV networks pay that much for one game. In any event, David Boren wants more MONEY for the University. That is his primary REASON for any action that he takes. More MONEY eventually leads to a higher academic standing for the University, at least in theory.
Another reason is the so-called "data point" reason: An extra game against good competition is an extra "data point" which MIGHT help a conference team get selected into the final-4. Of course, this could also knock-out a conference team from the playoffs if they lose the game.
I don't know. It appears to me that the powers at Oklahoma and Texas would be happy to remain in the Big-12 long-term as long as they don't fall behind the other big conferences in MONEY. BUT, they are falling behind.
As an OU football fan, it would be so much more entertaining for me to watch OU play Bama, LSU and Arkansas on an annual basis, as opposed to Baylor, Texas Tech and TCU. It would also be much more entertaining to play teams like Wisconsin, Nebraska and Michigan, as opposed to Iowa State, Kansas and Kansas State.
Change is coming. I hope I live long enough to see it.