It is really awesome that they are providing fans with the opportunity to watch these videos and get the information they put on the new OU hoops blog. They don't have to do that, in fact most schools don't, and it could be a really great way to promote Oklahoma basketball.
That said, it is absolutely nuts that there is no RSS feed or no way to read the blog in something like google reader. Remembering to check soonersports.com every day is not something most people are going to do. I know they want hits on their site, but the tradeoff for what the basketball program would receive from a successful viral marketing campaign would way more than offset that, and really, these days there are tons of ways to monetize RSS feeds. It takes 10 minutes to set up a WordPress blog.